Building A Strong Personal Brand As An Insurance Agent With Michelle Knight | Long Game Insurance

Use your stories to create strong branding as an insurance agent.
If you've ever thought "nobody wants to hear from me" or "insurance just isn't that interesting" this episode is for you.

I sit down with Michelle Knight, brand strategist and founder of BrandMerry, who has helped over 1,000 entrepreneurs stop hiding behind their business card and start building brands people actually connect with.

Here's the truth: you're not boring. You just haven't learned how to tell your story yet.

Michelle breaks down exactly why most insurance agents struggle to show up consistently online and shares her 5S storytelling framework (Spark, Setup, Strain, Shift, Significance) that makes content creation feel way less overwhelming and way more natural.

In this episode you'll learn:

• Why personal branding isn't just for coaches and influencers, it's a non-negotiable for agents too
• How to tell client stories that stop the scroll without oversharing your personal life
• The difference between your brand story and your micro content (and why mixing them up is killing your consistency)
• How to take ONE story and turn it into six different posts
• The mindset shift that makes 200 views feel like a full room

Whether you're brand new to social media or you've been posting and getting crickets, Michelle gives you a clear, practical starting point.

Hosted by Dallas insurance agency owner Susana Gibb.

Subscribe & share with an agent who needs this

Find my guest: http://www.brandmerry.com
Instagram: https://www.instagram.com/michelleknightco

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Connect with Susana Gibb: http://www.SusanaGibb.com

Instagram: http://www.instagram.com/longgameinsurancepodcast

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