Get Up or Give Up: The Mindset That Saved Jay Choquette's Life (And Can Save Your Business) | Long Game Insurance

Your worst day at the office probably didn't involve dragging yourself 50 feet up a rock ravine with shattered legs.

Jay Choquette's did.

In this episode of The Long Game Insurance Podcast, Susana Gibb sits down with Jay, jiu-jitsu world champion, founder of the nonprofit AmptUp, and head of X8 Marketing, to talk about the motorcycle accident that almost killed him, the stranger who saved his life, and the lesson he learned face down in a ravine that changed everything.

Get up. Or give up. Everything in between is just whining.

But this episode isn't just a survival story. It's a masterclass in what insurance agents are doing wrong when it comes to attracting clients, building their brand, and competing in a crowded market.

Jay breaks down:

• Why you need to stop hunting clients and start farming them  and how to build 25 referral partners who send business on autopilot
• The biggest branding mistake agents make (hint: you're promoting your carrier, not yourself)
• Why spending money on generic SEO is just lighting cash on fire and the free Google trick that actually works at the local level
• How genuine communication, not fancy marketing, is what keeps clients loyal for life
• Why ego is not your amigo, and what happens when you stop pretending

Whether you're grinding through a slow month, questioning if this industry is worth it, or just need someone to remind you what real resilience looks like, this one's for you.

Hosted by Dallas insurance agency owner Susana Gibb.

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